Kia ora, 

We have all seen some terrible packaging before in our lives. From dysfunctional kids toys with horrendously hard to access goods, to amazing pieces of packaging brilliance like Lewis Road Creamery bottles. 

What makes a good package? In the Lewis Rd case, it was the feeling of nostalgia that rushed back to the old milk bottles, alongside a more modern simplistic artwork design. In the annoyingly wrapped kids toys it was the bright colurs, TRY ME buttons and flashing lights that attracts the kids eyes. For us, good packaging is about representing who we are and who we serve. A mixture between complete trust with a tinge of doing something naughty. A healthier, fun experience that allows for focus. 

We have really focused on allowing people to trust us while also having the appeal of a simplistic consumer good. We want you to feel like you are doing something a little bit dangerous, but have you know that you're in the safest of hands. For us the packaging is much more of an experience than a box for our product. 

What do you think makes a great package? ;) and I don't mean just size.